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FOUNDER STORY: MEET BETH

I am a healthy hair evangelist, a beauty minimalist, and a passionately outspoken supporter of self care. I’ve spent the past 20 years helping real women overcome real challenges by bridging the gap between professional services and at home hair care.

My take away? We all abuse our hair. No matter how hard we try, we just can’t resist the urge to color, curl, straighten, blow dry, bleach and tease. What’s worse, most of us do absolutely nothing to build our hair back up. I’m on a mission to change that. I believe that your shower can be your own personal salon. That your lather and rinse should also repair and restore. And that getting professional results should be simple and affordable. Formulated in a salon by expert stylists, each Refuge system gives your hair exactly what it needs to look its healthiest and gives you the simple self-care routine you deserve.

I founded Refuge Hair with 3 beliefs. Quality clean beauty hair care should be at the core of your hair health routine, professional results shouldn’t break your bank, and that your hair care should target your unique needs as your hair evolves.

Healthy hair starts, here.

XX - BETH

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